Deyonna Kai is a Makeup and Recording Artist as well as a Fashion Designer. She talks about her experience working in the beauty industry and about one of her latest opportunities… working as a Makeup Artist for the TV show, Mob Wives. She has an upcoming Makeup Class and Beauty Expo consisting of massage therapy, natural skin & body care tutorials, henna art, and life and business coaching...
Tell us a little about yourself? How did you get started in the make up and beauty industry?
I am from New Jersey, and began designing and sewing clothes at age 14. So style, beauty, and trend has been apart of my life for a long time. At 14 was when I discovered my passion for fashion and design. I went on to obtain a bachelors degree in fashion design, and while in college committed to the hustle of makeup. Growing up in a single parent home I watched my mom very closely and one thing I paid the closest attention to was her making her artistry apart of her income. I followed in her footsteps and began to work for cosmetic companies such as Sephora and MAC just to name a few. It wasn’t long before retail became too overwhelming with my school schedule so I began to build my clientele to schedule my own hours. I was also looking for a way to bring in an income with the struggles of a college student trying to balance school, music, and my craft on a very low budget. I literally built my professional kit by working for people (willing to get paid in makeup). With entrepreneurship classes, product knowledge, and skills I had gained along the way watching and working for people better than me, I began to build my own brand.
M.A.D. Pretty (Makeup Art Design); encouraging women to be that best you from the inside out through all things art and beauty!
Traveling from NY to ATL as a freelance makeup artist and image consultant!
Recording artist; new music coming in May 2016
What are some of your favorite products to use and why?
I use a host of products being that I have worked in different retail stores and had to study different brands. Some of my favorites are Nars, Urban Decay, Marc Jacobs, Bobby Brown, ELF, Motives, Cover FX, and my favorite mink lash line in which I work for, Velour Lashes! All of these products have their own uniqueness about them and a product that is on of a kind. Motives Cosmetics is a company that offers a service called custom blend. This is my favorite because they have experts that come to you to build a foundation specifically for your skin. They mix directly in front of you adding in everything that your skin needs from undertones and pigments, to SPF and the right moistures for your skin type. They will be at my Expo!
What has been one of the most rewarding/memorable experiences working in the industry?
I have worked in the biggest makeup shows in NY for the past 3 years, as well as major TV networks such as QVC, HGTV, and VH1. However, my most rewarding experiences have been the joy I see in a woman’s smile and eyes when she sees how her beauty can be enhanced! I love seeing how the “every day woman” sees herself in a new light when she can conceal what makes her insecure or see herself in a light she never saw herself before. The most amazing part about that is I focus on what is beyond the makeup; getting to know the client’s skin, down to what makes her stressed and her budget to get her on a healthy affordable “beauty track”. I make sure that the client understands that there is beauty beyond the makeup and that you must take care of what’s inside and underneath in order to keep the glow! The focus of the business is not just enhancing the beauty and bringing out the features the woman already obtains, but focusing on beauty from the inside out! We must take care of ourselves all around! Getting our makeup done is a luxury that makes us feel better not just about the actual look.
You are now a contracted artist for the hit tv show, Mob wives, tell us a little about that experience, what it has been like, and how it came about?
Working on set of Mob Wives season 5 was not only a rewarding experience but it was also fun! I got to actually be on set apart of a scene and experience what its like to work in reality TV. I also got the opportunity to work on a model that landed in an Italian magazine with my work at the same time. This experience made me realize how much I like working in TV and would consider it more often.
What is some advice that you would give to someone looking to break into the industry?
Advice I would give to someone trying to break in the industry would be to stay humble above everything, be honest, never stop learning, be your biggest advocate at all times, and network with as many people as you can (even with people outside of the industry because anyone can be a plug).
Tell us a little about your make up Expo coming us this weekend. What can attendees expect from the event?
This makeup Expo is a little different than how I usually do my classes. It is a makeup class and beauty expo. I will be hosting a makeup tutorial along with 6 venders; Henna, one of Massage Envy’s lead massage therapist, all natural skin and body care, Honey B You Life Coaching (coaching those to greater heights in all areas in your life from business to relationships or personal life goals to new beauty and hair journeys), Motives Custom Blend Foundation, and we have a few representatives of the hair industry! Focusing on beauty from the inside out, we are offering a fun and informative day of everything beautiful!
What are some of your future goals and what can we expect from you this year?
I plan to do more TV work, and also work with more young women, continuing to do workshops. Being that M.A.D. Pretty stands for makeup art design, like the expo I will continue to bring women in business together to show that we all can work together, support one another, and ALL of our businesses are parallel! I also plan to do something ultimately bigger pertaining to the community, but I don’t want to let that cat out the bag just yet!
Over all this year I will be working and doing:
IMATs NY 2016
The Makeup Show NY 2016
Weddings, Photo shoots, and Films
How can we keep up with you and all that you have going on? (social media, website link, etc.)
Deyonna Kai : Facebook, Instagram
Madpretty.net (new website launch coming soon)